CRASH TO THE FUTURE
This project is a high-concept pitch that seamlessly merges the nostalgic worlds of gaming, film, and fashion. It centers on a collaboration between Activision's beloved Crash Bandicoot and the iconic cult classic film, Back to the Future Part II, to create a unique and expansive brand experience.
The core of this design is the striking visual and thematic parallels between Crash Bandicoot and the film's protagonist, Marty McFly. By dressing Crash in Marty's signature futuristic apparel—including the world-famous Nike Mag sneakers—we bridge a significant cultural gap. This creative fusion not only honors the rich history of both franchises but also serves as a powerful tool to expand Crash Bandicoot's target audience.
The purpose of this pitch is to captivate and engage a new demographic: fashion enthusiasts and sneakerheads. The collaboration will culminate in a signature product capsule, timed for an epic release alongside a major gaming debut. To maximize impact and exposure, this capsule will be unveiled at ComplexCon, one of the West Coast's largest pop culture events. This strategic launch will generate significant buzz, linking gaming to a broader lifestyle and cementing Crash Bandicoot's relevance beyond the traditional gaming community.
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RETRO REIMAGINED
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ICONIC FUSION
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BEYOND THE CONSOLE
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ULTIMATE CROSSOVER
a warm welcome
This collaboration isn't just about iconic looks; it's about authentic brand heritage. The apparel capsule will feature the classic, nostalgic orange Nike tag, a hallmark of the brand's golden era in the late 1970s and early 1980s. For collectors and sneakerheads, this tag is a symbol of quality, history, and a trusted legacy. By incorporating this detail, we are not simply selling merchandise; we are extending an olive branch to the fashion world, demonstrating that the Crash Bandicoot brand is built on a foundation of genuine respect for cultural history and a shared sense of nostalgia. It’s an invitation to a new audience to accept gaming into their world, backed by the warm trust and authenticity that the vintage orange Nike tag represents
Merchandise
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TRUSTED NOSTALGIA
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AUTHENTIC HERITAGE
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GOLDEN ERA REBORN
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Beyond the console
logo
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logo *
My team and I developed the Call of Duty: Warzone Tactical Map Guide Logo Lockup, a critical visual asset designed to enhance player immersion and strategic engagement with the Al Mazrah map. Our core objective was to create a distinct and intuitive brand mark that seamlessly integrated within established Call of Duty design parameters. This lockup specifically enables players to easily explore and orient themselves within Al Mazrah's complex environments—before, during, and after they drop in with their squad. It serves as a vital tool, ensuring players can quickly grasp and navigate the map's intricacies, ultimately elevating their strategic gameplay and overall experience.
The logo's primary home is within digital interfaces, appearing prominently on the website and across related online touchpoints.
BANNER DESIGN& ROADMAP/design layout
Roadmaps live on digital platforms.
PREORDER BANNERS
Expanding Our Reach: A Crossover Success with Indiana Jones
This case study outlines a successful partnership that expanded our brand's audience. By aligning our mobile game with the latest Indiana Jones movie, we captured a new, diverse audience.
Our strategy was two-fold: we launched an Indiana Jones-themed mobile game to leverage the film's massive fan base, and we created a related fashion line to attract film enthusiasts and fashion lovers.
This multi-channel approach demonstrates our ability to innovate and successfully connect with new markets.
The core design principle for this logo was to honor the iconic branding of both Indiana Jones and Crash Bandicoot. The design draws inspiration from the signature serif font of the Indiana Jones films, while incorporating the playful and kinetic energy of the Crash Bandicoot universe.
By blending these two styles, we created a unique logo that stands on its own. The elements naturally meshed together, particularly the harmonious color gradient and the connection between each letter's serif. The final result is a logo that instantly communicates the collaboration and celebrates the shared spirit of adventure and fun.
