CRASH TO THE FUTURE

This project is a high-concept pitch that seamlessly merges the nostalgic worlds of gaming, film, and fashion. It centers on a collaboration between Activision's beloved Crash Bandicoot and the iconic cult classic film, Back to the Future Part II, to create a unique and expansive brand experience.

The core of this design is the striking visual and thematic parallels between Crash Bandicoot and the film's protagonist, Marty McFly. By dressing Crash in Marty's signature futuristic apparel—including the world-famous Nike Mag sneakers—we bridge a significant cultural gap. This creative fusion not only honors the rich history of both franchises but also serves as a powerful tool to expand Crash Bandicoot's target audience.

The purpose of this pitch is to captivate and engage a new demographic: fashion enthusiasts and sneakerheads. The collaboration will culminate in a signature product capsule, timed for an epic release alongside a major gaming debut. To maximize impact and exposure, this capsule will be unveiled at ComplexCon, one of the West Coast's largest pop culture events. This strategic launch will generate significant buzz, linking gaming to a broader lifestyle and cementing Crash Bandicoot's relevance beyond the traditional gaming community.

  • RETRO REIMAGINED

  • ICONIC FUSION

  • BEYOND THE CONSOLE

  • ULTIMATE CROSSOVER

a warm welcome

This collaboration isn't just about iconic looks; it's about authentic brand heritage. The apparel capsule will feature the classic, nostalgic orange Nike tag, a hallmark of the brand's golden era in the late 1970s and early 1980s. For collectors and sneakerheads, this tag is a symbol of quality, history, and a trusted legacy. By incorporating this detail, we are not simply selling merchandise; we are extending an olive branch to the fashion world, demonstrating that the Crash Bandicoot brand is built on a foundation of genuine respect for cultural history and a shared sense of nostalgia. It’s an invitation to a new audience to accept gaming into their world, backed by the warm trust and authenticity that the vintage orange Nike tag represents

Merchandise

  • TRUSTED NOSTALGIA

  • AUTHENTIC HERITAGE

  • GOLDEN ERA REBORN

  • Beyond the console

logo

*

logo *

My team and I developed the Call of Duty: Warzone Tactical Map Guide Logo Lockup, a critical visual asset designed to enhance player immersion and strategic engagement with the Al Mazrah map. Our core objective was to create a distinct and intuitive brand mark that seamlessly integrated within established Call of Duty design parameters. This lockup specifically enables players to easily explore and orient themselves within Al Mazrah's complex environments—before, during, and after they drop in with their squad. It serves as a vital tool, ensuring players can quickly grasp and navigate the map's intricacies, ultimately elevating their strategic gameplay and overall experience.

The logo's primary home is within digital interfaces, appearing prominently on the website and across related online touchpoints.

Call of Duty Modern Warfare 2 & Call of duty mobile Social Media

My primary goal for this project was to develop engaging social media imagery for Call of Duty: Modern Warfare 2 and Call of Duty Mobile that strictly adhered to brand guidelines. I focused on translating the game’s gritty, cinematic aesthetic into native social content. My process involved developing engaging compositions and original typography to capture the intensity of the gameplay.

This approach ensured that every piece of creative was both on-brand and designed to generate strong audience engagement.

Strategic Social Media: Driving Conversions for Crash Team Rumble

My primary goal was to drive pre-orders for Crash Team Rumble, with a focus on the Deluxe Edition. I designed a cohesive set of digital banners that were both on-brand and optimized for each social platform.

By adapting the game’s core elements and vibrant imagery, I ensured a clear and compelling call to action. This strategic approach ensured maximum visibility and conversion across all channels while adhering to the brand’s strict guidelines.

Expanding Our Reach: A Crossover Success with Indiana Jones pitch

This case study outlines a successful partnership that expanded our brand's audience. By aligning our mobile game with the latest Indiana Jones movie, we captured a new, diverse audience.

Our strategy was two-fold: we launched an Indiana Jones-themed mobile game to leverage the film's massive fan base, and we created a related fashion line to attract film enthusiasts and fashion lovers.

This multi-channel approach demonstrates our ability to innovate and successfully connect with new markets.

The core design principle for this logo was to honor the iconic branding of both Indiana Jones and Crash Bandicoot. The design draws inspiration from the signature serif font of the Indiana Jones films, while incorporating the playful and kinetic energy of the Crash Bandicoot universe.

By blending these two styles, we created a unique logo that stands on its own. The elements naturally meshed together, particularly the harmonious color gradient and the connection between each letter's serif. The final result is a logo that instantly communicates the collaboration and celebrates the shared spirit of adventure and fun.

Mobile Display

The game is a whirlwind platforming adventure that puts Crash in the shoes of a globe-trotting adventurer, blending the high-energy acrobatics of the Crash series with the puzzle-solving and perilous traps of Indiana Jones.

For this pitch, the problem was our need to expand beyond our core demographic. The solution was a strategic pivot in our merchandise approach, designed to attract a younger, fashion-conscious audience. The art direction was inspired by the Y2K lifestyle era—a style that has made a major comeback in the fashion world. This creative direction was chosen to re-kindle a relationship with our first-generation consumers while also directly appealing to today's Gen Z demographic.

We anchored the collection by bringing to life two extraordinary pieces from the Indiana Jones universe: a custom-designed jacket and a modern interpretation of the franchise's iconic gas mask.

We elevated this strategy with exclusive capsule collections in collaboration with high-end fashion houses. This approach not only generates significant buzz but also allows us to capture a new, influential audience and secure a foothold in the fashion industry.

the crash bomber

the crash bomber

the crash bomber

The Crash Bag

For this particular product, the choice was a no-brainer. In the film, Indiana Jones always carried a specific bag: a MK VII gas mask bag. We reimagined this piece with a Y2K aesthetic and a simple, versatile shape suitable for both men and women.

The design was created to look like a forbidden treasure with a touch of danger. From its industrial jumbo cuban link handles to its spin-spiked top, every element suggests a forbidden artifact with consequences. This is not just a bag; it's "The Crash Bag"—a modern interpretation of a cult classic piece.

We chose to collaborate with Louis Vuitton because of the brand's historic legacy in bag development. Their history of teaming up with visionary designers and animators to produce some of the most creative statement pieces made them the perfect partner for both our design standards and brand ethos.

  • Life style

  • Forged for a New Era

  • A Classic Reimagined

  • Forbidden Treasure

Next

BRAND DEVELOPMENT